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Digital presence as a communication tool for building reputation in an academic department

      Building a reputation as an academic department is important for recruiting top faculty, staff, and trainee talent, expanding research opportunities, and promoting the overall institution. It requires long-game strategy, a dedicated communications team, and perhaps most important, the support of departmental leadership. In our digital world, websites, social media, and digital content are the face of an academic department and can be harnessed to build reputation (see Table 1).
      Table 1Google my Business™ provider profile activity.
      Total Searches Total Views Total Actions
      329,659 361,819 21,172
      *data range: 4/19/20-10/16/21.
      **Summation of twenty-one provider profiles.
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