Building a reputation as an academic department is important for recruiting top faculty,
staff, and trainee talent, expanding research opportunities, and promoting the overall
institution. It requires long-game strategy, a dedicated communications team, and
perhaps most important, the support of departmental leadership. In our digital world,
websites, social media, and digital content are the face of an academic department
and can be harnessed to build reputation (see Table 1).
Table 1Google my Business™ provider profile activity.
| Total Searches | Total Views | Total Actions |
|---|---|---|
| 329,659 | 361,819 | 21,172 |
*data range: 4/19/20-10/16/21.
**Summation of twenty-one provider profiles.
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References
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Article info
Publication history
Published online: March 08, 2022
Accepted:
March 1,
2022
Received in revised form:
February 21,
2022
Received:
November 23,
2021
Identification
Copyright
© 2022 Elsevier Inc. All rights reserved.
